The campaign was created for the launch of the vegan footwear store’s French online store at a trade show in Paris. When thinking of veganism, most people, vegans included, first think about food, while clothes and every-day products are usually only the second step. Since marketing the vegan aspect of a product at a vegan trade show seemed repetitive and less innovative the slogan focuses on this second step.
“Et tes pompes alors?” – or in its English version “What about your shoes, tho?” – casually asks the reader to consider this aspect of their vegan lifestyle, too. The design was used in a guerrilla style marketing operation at the trade show and in an accompanying online campaign.
/ Concept, Slogan & Design
/ Stickers, Merchandise. Online Campaign, Trade Show Campaign
The campaign was created for the launch of the vegan footwear store’s French online store at a trade show in Paris. When thinking of veganism, most people, vegans included, first think about food, while clothes and every-day products are usually only the second step. Since marketing the vegan aspect of a product at a vegan trade show seemed repetitive and less innovative the slogan focuses on this second step.
/ Concept, Slogan & Design
/ Stickers, Merchandise. Online Campaign, Trade Show Campaign
ET TES POMPES, ALORS?
The campaign was created for the launch of the vegan footwear store’s French online store at a trade show in Paris. When thinking of veganism, most people, vegans included, first think about food, while clothes and every-day products are usually only the second step. Since marketing the vegan aspect of a product at a vegan trade show seemed repetitive and less innovative the slogan focuses on this second step.
“Et tes pompes alors?” – or in its English version “What about your shoes, tho?” – casually asks the reader to consider this aspect of their vegan lifestyle, too. The design was used in a guerrilla style marketing operation at the trade show and in an accompanying online campaign.