/ User Experience
/ Web Design
avesu online store
/ User Experience
/ Web Design
Shopping better
AVESU is the biggest retailer for vegan and ethically produced footwear worldwide, fulfilling orders in five online stores in three languages. The online shops needed an overhaul for a user-user-focused, engaging and seamless shopping experience.
Shopping better
AVESU is the biggest retailer for vegan and ethically produced footwear worldwide, fulfilling orders in five online stores in three languages. The online shops needed an overhaul for a user-user-focused, engaging and seamless shopping experience.
Taking ethical shopping to the next level – product-focused, convienent and fashionable.
Not just another online store
With a stronger visual focus on fashion and style, the redesign guides the consumer through a living world of vegan footwear. backed by visible brand values.
Not just another online store
With a stronger visual focus on fashion and style, the redesign guides the consumer through a living world of vegan footwear. backed by visible brand values.
The new compact header area featured flat, unobtrusive icons and a clear layout with a hidden search bar and a customizable top bar for announcements.
The new compact header area featured flat, unobtrusive icons and a clear layout with a hidden search bar and a customizable top bar for announcements.
The category pages were designed to include a sub-category feature area, a clean side bar design with layered navigation.
The category pages were designed to include a sub-category feature area, a clean side bar design with layered navigation.
The new product page offers clear product focus with a high-resolution photo slider and prominently displayed key information. All secondary information and cross-selling is clearly structured and does not distract from the main product.
The new product page offers clear product focus with a high-resolution photo slider and prominently displayed key information. All secondary information and cross-selling is clearly structured and does not distract from the main product.
The new footer area showcases the brand behind the online shop. The company’s core values like social responsibility and ethical production are highlighted with direct links to background information and brand reports.
The new footer area showcases the brand behind the online shop. The company’s core values like social responsibility and ethical production are highlighted with direct links to background information and brand reports.
conclusion
Client
AVESU GmbH
Project
Online Store Relaunch
Timeline
2016
Strategy & Tools
User research, wireframing, prototyping
Adobe CS, Magento 1.6, CSS
Deliverables
Wireframes, Code-ready Layouts, CSS Styles
Results
With the relaunch AVESU was able to offer competitive shopping experience to users, while sticking with their established warehouse management software and CMS – which was of great importance to the leadership. The e-commerce team was especially happy about the easier implementation of special offers and editorial highlights.
The customers praised new features like wishlists and faster checkout alongside a beautiful design.
Results
With the relaunch AVESU was able to offer competitive shopping experience to users, while sticking with their established warehouse management software and CMS – which was of great importance to the leadership. The e-commerce team was especially happy about the easier implementation of special offers and editorial highlights.
The customers praised new features like wishlists and faster checkout alongside a beautiful design.