/ Rebranding
/ Brand Identity
/ Logo Design
avesu vegan shoes
/ Rebranding
/ Brand Identity
/ Logo Design
Footwear for radical fashionistas
AVESU VEGAN SHOES is the world’s largest multi-brand retailer for vegan and ethically produced footwear. With an emerging customer base, it was time to reimagine the brand and shape the future of sustainable fashion.
Footwear for radical fashionistas
AVESU VEGAN SHOES is the world’s largest multi-brand retailer for vegan and ethically produced footwear. With an emerging customer base, it was time to reimagine the brand and shape the future of sustainable fashion.
A new logo, a fresh online store and refurbished physical stores, avesu‘s public face was overhauled to inspire their community.
LOGO
Fashion and Nature
The logo received a complete makeover. With a reference to nature with the leaf/wing symbol, complete with a bold serif font that communicates craftsmanship, tradition and tailor-made products, fitting to the brand’s often handmade shoes by small, independent brands.
The design was incorporated in the physical stores with a wooden logo, merchandise, stickers, postcards, printed shopping bags and flyers, and applied to all visual aspects of the logistic and shipping process.
The visual identity was built from there, always focused on the target groups alternating between a clean, product-focused look for the fashionistas and a cool and colorful look for young sneaker lovers.
Fashion and Nature
The logo received a complete makeover. With a reference to nature with the leaf/wing symbol, complete with a bold serif font that communicates craftsmanship, tradition and tailor-made products, fitting to the brand’s often handmade shoes by small, independent brands.
The design was incorporated in the physical stores with a wooden logo, merchandise, stickers, postcards, printed shopping bags and flyers, and applied to all visual aspects of the logistic and shipping process.
The visual identity was built from there, always focused on the target groups alternating between a clean, product-focused look for the fashionistas and a cool and colorful look for young sneaker lovers.
ONLINE STORE
Let’s get digital
The online store received a clean layouts for all pages, fresh typography and imagery, and a more user-friendly navigation and site structure.
more
My design work for the brand included various campaigns, print ads, photoshoots, visual merchandising and exhibition designs, and even a sock collection! I led the launch of three online stores for the EU, France and Switzerland.
I supported the brand with editorial work, outlining social responsibility guidelines, an extensive brand questionnaire based on ILO guidelines, as well as press kits and presentations for business partners and stake holders.
My design work for the brand included various campaigns, print ads, photoshoots, visual merchandising and exhibition designs, and even a sock collection! I led the launch of three online stores for the EU, France and Switzerland.
I supported the brand with editorial work, outlining social responsibility guidelines, an extensive brand questionnaire based on ILO guidelines, as well as press kits and presentations for business partners and stake holders.
conclusion
Results
Avesu‘s new identity gained them instant brand loyalty and recognition, among with increased brand identification among customers and employees. The brand was enabled to reach over the boundaries of a traditional business and be recognized as a driving force in the vegan community.
With the brand‘s new identity the company leadership was empowered to embrace their position as market leader, and confidently negotiate with existing and emerging international partners and investors.
The branding success was mirrored in the order volume in the online store, that saw a 40% increase in the year after the relaunch. The French online store saw a 90 % growth rate in its second year, while the Europe-wide shop grew an astonishing 122 %.
Client
Avesu GmbH
Project
Brand Relaunch
Timeline
2014-2015
Strategy & Tools
CEO Workshop Brand Values & Guidelines, Market Research, Customer Research, Customer Personas, Brand Strategy, Brand Core Values
Adobe CS
Deliverables Print
Logo Design, Brand Design
Brand Strategy, Brand Style Guide
POS – Signage, Logo, Flyers, Postcards
Print Design Online Store – Invoices, Packing slips, Logo sticky tape
Merchandise
Deliverables Digital
Webdesign Online Store
Newsletter Layout & Design
Social Media Strategy & Design
Results
Avesu‘s new identity gained them instant brand loyalty and recognition, among with increased brand identification among customers and employees. The brand was enabled to reach over the boundaries of a traditional business and be recognized as a driving force in the vegan community.
With the brand‘s new identity the company leadership was empowered to embrace their position as market leader, and confidently negotiate with existing and emerging international partners and investors.
The branding success was mirrored in the order volume in the online store, that saw a 40% increase in the year after the relaunch. The French online store saw a 90 % growth rate in its second year, while the Europe-wide shop grew an astonishing 122 %.