The campaign was created for the launch of the vegan footwear store’s French online store at a trade show in Paris. When thinking of veganism, most people, vegans included, first think about food, while clothes and every-day products are usually only the second step. Since marketing the vegan aspect of a product at a vegan trade show seemed repetitive and less innovative the slogan focuses on this second step.
“Et tes pompes alors?” – or in its English version “What about your shoes, tho?” – casually asks the reader to consider this aspect of their vegan lifestyle, too. The design was used in a guerrilla style marketing operation at the trade show and in an accompanying online campaign.
/ Concept & Design
The campaign was created for the launch of the vegan footwear store’s French online store at a trade show in Paris. When thinking of veganism, most people, vegans included, first think about food, while clothes and every-day products are usually only the second step. Since marketing the vegan aspect of a product at a vegan trade show seemed repetitive and less innovative the slogan focuses on this second step.
“Et tes pompes alors?” – or in its English version “What about your shoes, tho?” – casually asks the reader to consider this aspect of their vegan lifestyle, too. The design was used in a guerrilla style marketing operation at the trade show and in an accompanying online campaign.
ET TES POMPES, ALORS?
The campaign was created for the launch of the vegan footwear store’s French online store at a trade show in Paris. When thinking of veganism, most people, vegans included, first think about food, while clothes and every-day products are usually only the second step. Since marketing the vegan aspect of a product at a vegan trade show seemed repetitive and less innovative the slogan focuses on this second step.
“Et tes pompes alors?” – or in its English version “What about your shoes, tho?” – casually asks the reader to consider this aspect of their vegan lifestyle, too. The design was used in a guerrilla style marketing operation at the trade show and in an accompanying online campaign.