/ Landing Page
/ UX/UI
PETROLETTES RÄLLLY
/ Landing Page
/ UX/UI
A global movement
The PETROLETTES RÄLLLY is a global motorcycle rally, where local groups of female+ riders connect for a joint ride-out to celebrate their passion for motorcycles and adventures. The first PETROLETTES RÄLLLY in 2020 started as an initiative to connect female riders despite the COVID pandemic. In that first year 8,000 riders worldwide participated.
In 2022 the Petrolettes RÄLLLY got a new wordpress based landing page.
A global movement
The PETROLETTES RÄLLLY is a global motorcycle rally, where local groups of female+ riders connect for a joint ride-out to celebrate their passion for motorcycles and adventures. The first PETROLETTES RÄLLLY in 2020 started as an initiative to connect female riders despite the COVID pandemic. In that first year 8,000 riders worldwide participated.
In 2022 I created the landing page for that year’s edition of the RÄLLLY.
FIND YOUR CREW
I outlined the project requirements for the website and was responsible for the backend production.
The key component of the rally landing page is an interactive map, where riders all over the world can find their local riding groups. The groups are displayed with the number of signed up riders and photos from previous years.
GET INVOLVED
Easy to use sign up forms let participants sign up to take part in the rally, or register their city to be shown on the map to help others ging a new group.
In addition, the most motivated riders can apply to be leaders for their locale. This helps PETROLETTES to support these Petroleader with vital info and materials to organize the event in their area.
GET INVOLVED
Easy to use sign up forms let participants sign up to take part in the rally, or register their city to be shown on the map to help others ging a new group.
In addition, the most motivated riders can apply to be leaders for their locale. This helps PETROLETTES to support these Petroleader with vital info and materials to organize the event in their area.
RIDE WITH PURPOSE
The PETROLETTES RÄLLLY supports international projects for female motorcyclists and enables local riding groups to run fundraisers for the Rallye. A separate section of the landing page introduces this project and inspires womxn to get involved.
I developed a newsletter layout, created facebook pages in different languages and an instagram account and outlined the corresponding social media strategy. In the following years I launched 4 more online stores in two other languages for the brand.
conclusion
Client
Petrolettes UG
Project
Landing Page
Timeline
March 2022
Strategy & Tools
User Research, Concept, wireframing
Adobe CS, WordPress, CSS
Deliverables
WordPress Landing Page, Sign-Up Forms, Interactive Map
Results
The PETROLETTES RÄLLLY 2022 brought out female riders to a joint ride-out all over the world, including in the United States, Asia, South America and many European cities. Around ten thousand participants from 43 countries used the landing page to sign up. With 251 registered cities in 43 countries and around ten thousand participating riders the PETROLETTES RÄLLLY is the largest event of its kind.
Results
The PETROLETTES RÄLLLY 2022 brought
out female riders to a joint ride-out all over the world, including in the United States, Asia, South America and many European cities. Around ten thousand participants from 43 countries used the landing page to sign up. With 251 registered cities in 43 countries and around ten thousand participating riders the PETROLETTES RÄLLLY is the largest event of its kind.